B33 Sneakers

With their ultra-contemporary lines, the new B33 sneakers invite urban exploration. As a celebration of the House’s spirit of innovation, each pair also includes an encrypted key that leads to a personal, secure platform offering dedicated services. Within this space, everyone can access the shoes’ certificate of authenticity, additional information on the different stages of the manufacturing process, and even announcements for future sneaker launches.

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How to read your encrypted key (NFC chip)

Learn more about the encrypted key within each pair of B33 sneakers, and what it means for you.