The Chiffre Rouge Watch
Revisited with modernity, the Chiffre Rouge watch, a virtuoso emblem of Dior's savoir-faire, embodies the inventiveness of the House's master watchmakers. From its bipartite, asymmetrical case, to its red crown and matching hands – twirling in a hypnotic ballet – each element testifies to techniques of excellence.
Celebrating the history of the House, it is henceforth adorned with the lines of Dior's iconic cannage motif; sumptuously micro-textured graphics engraved with infinite precision and delicacy on the dial and oscillating weight. Equipped with an automatic mechanism visible on the back through an interplay of transparency, this irresistible timepiece is composed of different calibers, from chronograph to tourbillon. Refined finishes, such as gems or an ultra-matt black effect, add an extra touch of audacity to this object of desire.
Eight, Monsieur Dior's lucky number since the beginning of the House, is the eternal symbol of the Chiffre Rouge collection. It is the only calendar numeral to be sublimated in red – the "color of life" – in the words of the founding-couturier, and a unique signature. An innovative jewel, this timeless line is reborn and reinvented through new models featuring some of Dior’s most iconic codes, namely details chosen for their elegance and couture aesthetic.
