OUR COMMITMENTS
CULTIVATING FLOWERS TO REGENERATE BIODIVERSITY
The signature ingredients that make the House of Dior unique in the world of luxury beauty are sourced from flowers. That is why we commit to harnessing the power of flowers to regenerate ecosystems in our 42 gardens and partner gardens around the world, and to preserve floral savoir-faire.
ACCELERATING TOWARDS SUSTAINABLE INGREDIENTS
100%
of the natural raw materials grown in our gardens and partner gardens will be UEBT by 2026
100%
of our gardens and partner gardens will be operated in organic and/or in regenerative agriculture by 2030.
80%
of our gardens and partner gardens will feature at least one ecosystemic synergy project in their vicinity by 2030.
TOWARDS A FERTILE FOOTPRINT
To act, striving for a greater understanding of the role of flowers in preserving and regenerating biodiversity is crucial. Together with our internal experts at LVMH Research, we commit to working actively with experts from UNESCO MAB, and UEBT to increase our positive impacts on biodiversity and communities.
SEEDING TRANSMISSION AND OPEN INNOVATION
As part of our partnership with HECTAR, the first agricultural campus dedicated to regenerative cultivation, we are developing a training program dedicated to flower farming.
60
students will have been trained in regenerative flower farming techniques by 2025.
DEVELOPING LOCAL ECONOMIES
Parfums Christian Dior is particularly attentive to the local impact of its upstream supply chain. For more than 15 years in the Grasse region, the House has established long-term partnerships with 10 growers who are members of the Association Les Fleurs d'Exception du Pays de Grasse, thus contributing to the revival of the cultivation of flower plants in this historic perfume cradle.
