The Iconic Lady Dior
A symbol and legend, the Lady Dior fuses the House's signature codes with the wonderful plurality of its savoir-faire. This essential accessory, constantly reinvented, is presented at the heart of a unique campaign featuring Rosalía, Dior’s new global ambassador.
Savoir-faire And Excellence, With Heart
Every Lady Dior starts its journey in Dior’s Italian workshops, where the petites mains’ virtuoso craftsmanship brings it to life. This constantly evolving savoir-faire redefines the possible, while each detail, carried out with infinite meticulousness, shapes each bag’s own identity.
Lady Diana And Lady Dior
In September 1995, Lady Diana – who was visiting Paris for the opening of the Paul Cézanne retrospective at the Grand Palais – was offered a Dior bag to wear on her various outings. Thanks to this exceptional ambassador, the bag’s name was a given: it was to be called Lady Dior.
During an official visit to Argentina in November of the same year, the Princess appeared carrying the bag as she was getting off the plane in Buenos Aires. The scene was immortalized in a now iconic photo immediately circulated around the world. The accessory quickly became one of Lady Diana’s go-to pieces, and she wore it during all of her outings, going as far as requesting a navy blue version to match her eyes. It’s only natural that Lady Diana, who loved the bag for its modern, elegant curves – and simply “because it suited [her] well,” eventually inspired the name of this object of desire.
Personalize Your Lady Dior
My ABCDior
In keeping with the House’s creativity, My ABCDior customization comes alive on the Lady Dior through delicate badges celebrating Dior fundamentals.
Dior Lady Art #8
Season after season, Lady Dior rewrites its history at the crossroads of modernity and excellence, becoming, more than ever, an object of art and desire, revisited by artists around the world.