Rouge Premier

The quintessence of haute couture lipstick, Rouge Premier offers the ultimate experience of refinement in a precious ceramic case.

A luminous matte finish and intense color are the defining characteristics of this Dior lipstick with a formula infused with 24K gold and revitalizing red hibiscus flower extract. Lips are luminous and appear smooth and full. The teardrop-shaped bullet of Rouge Premier, the perfect fit for the lips, enables a comfortable and sensorial application.

Designed like a piece of jewelry, the Rouge Premier lipstick is refillable. The ceramic and 18K gold-dipped metal case is the work of an unprecedented collaboration between the House of Dior and the French artisanal workshop Bernardaud, which has perpetuated the art of hand-crafting Limoges porcelain since 1863. An authentic piece to pass down through the generations, this Dior makeup masterpiece integrates the timeless style signatures of the House of Dior, from the oval shape to the toile de Jouy pattern.

This precious object is available exclusively on dior.com and in Dior boutiques.

Equipped with lip-care action, the Rouge Premier formula enhances the lips and provides a feeling of intense comfort. Infused with 24K gold, it diffuses color and extraordinary light. Extract of red hibiscus, a lip-care ingredient cultivated in the Dior gardens of Burkina Faso, is chosen for its revitalizing properties. Rouge Premier shapes and smooths lips while preserving their hydration for 24 hours*.

* Instrumental test carried out on 30 women.

A range of 12 shades, created by Peter Philips, Creative and Image Director for Dior Makeup. Available in a luminous matte finish, these timeless shades are inspired by the haute couture heritage of the House of Dior.

"The formula, the choice of shades and the case are the expression of a haute couture concept for the lips. The ultimate, exquisite Rouge Premier. When your lips are dressed in dreams." Peter Philips, Creative and Image Director for Dior Makeup

Apply Rouge Premier using the ceramic lip brush for a perfectly defined lip line.

To clean the Rouge Premier ceramic, it’s best to use a soft sponge and warm water. To preserve Rouge Premier, protect it in its cotton pouch.

Rouge Premier is refillable: once your lipstick is finished, replace the bullet and continue to use the ceramic case endlessly.