L'Or de Vie La Crème

The epitome of the L'Or de Vie visible rejuvenation protocol, La Crème is a cosmetic masterpiece. It took over 600 hours of formulation¹ and nearly 100 trials¹ to create this exceptional cream.² Inspired by the exceptional powers of longevity of the Yquem Golden Grape, L’Or de Vie La Crème is highly concentrated in Golden Drop Life Technology. The powerful complex supports the skin longevity system at its source.³

Its unique velvety formula² melts into the skin, providing exceptional comfort and radiance. From the first application, skin is plumped, then little by little, skin texture is refined and wrinkles are visibly filled in, seeming to fade away. The contours appear redefined, for a visibly and lastingly younger-looking face.

Suitable for normal to combination skin, L'Or de Vie La Crème is also available in a rich texture to meet the needs of dry to very dry skin.

¹ Including the formulation of La Crème 2024 and 2020.
² At Dior.
³ In vitro test on ingredient.

A true feat of skincare, L'Or de Vie La Crème is infused with the power of Golden Drop Life Technology, which supports the skin longevity system at its source¹ by boosting major longevity factors. Skin is visibly restructured, its shape appears restored and facial contours seem to be redefined. Skin becomes smoother and more supple, with a more refined texture. The skin’s radiance is revealed instantly and lastingly for a visibly transformed face for 100% of women.²

¹ In vitro test on ingredients.
² Self-assessment by 104 women, after one month.

Thanks to an exceptionally¹ balanced waxy and supple texture, the formula melts immediately upon contact with the skin to deliver a unique feeling of softness and comfort.¹

Created through an expert formulation process, its transformative texture leaves skin with a radiant, hydrated finish. The immediate visible transformation intensifies over time. Imbued with the L’Or de Vie olfactory signature created by a master perfumer, its delicate notes of white lily awaken the senses for an immediate soothing sensation.

¹ At Dior.

GOLDEN DROP LIFE TECHNOLOGY

Based on the largest genomic study conducted to date,¹ Dior science is spotlighting the ultimate keeper of skin longevity: the Protein of Life.² Overexpressed in the species that live the longest,³ this protein lies at the heart of the skin longevity system.

Dior science has discovered that, with age, the Protein of Life declines by 40%,⁴ and that the activity of NAD+³ and sirtuins is also weakened, so the entire skin longevity system is disrupted. On the surface, the clinical signs of aging accelerate and visibly take hold.

Dior science has created Golden Drop Life Technology to reactivate these factors at the source and help visibly reverse the signs of aging. This complex of active ingredients is formulated with regenerating Golden Ferment extract and antioxidant Golden Sap extract, which is naturally concentrated in the Protein of Life.

Thanks to a system that vectorizes this longevity complex at the heart of the skin, 3 times more active ingredients⁵ penetrate the skin.

The 3 essential factors at the source of the skin's longevity system are reactivated:
+30% NAD+⁶
+20% sirtuins 1, 2, 6 & 7⁷
+150% Protein of Life⁷

¹ At LVMH Research.
² Protein of Life = Superoxide Dismutase.
³ Based on the literature.
⁴ In vitro test.
⁵ In vitro penetration test on a marker molecule.
⁶ NAD+ = Nicotinamide Adenine Dinucleotide. Sap extract action on enzyme synthesis.
⁷ In vitro test on ingredients: sirtuins and Protein of Life on Golden Drop Life Technology.

AFTER THE FIRST APPLICATION, women report that their skin is instantly plumped and radiant:
Women report that contours are restored: +15%¹
Women report more radiant skin: +31%¹

AFTER ONE WEEK, skin texture is refined and skin is smoother and visibly repaired.
95% of women report that skin texture is refined.²
93% of women report visibly repaired skin.²
95% of women report smoother skin.²

AFTER 4 WEEKS, skin is highly regenerated. It is visibly restructured and its contours are restored. Skin seems rejuvenated and more resistant to future stressors.
Women report that:
Skin is plumped: +91%³
Skin received a lifting effect: +66%³
Skin is firmed: +60%³
Skin is radiant: +88%³
Skin appears younger: +97%³
In 1 month, facial contours are twice⁴ as defined. Skin texture is 3 times⁴ more refined.

¹ Self-rating by 30 women after the first product application.
² Self-assessment by 104 women after 1 week.
³ Self-rating by 30 women, after 1 month of use.
⁴ Clinical assessment of 30 women by a dermatologist to evaluate the progress of the product’s performance. Comparison between the effect after the 1st application of the product and after 1 month.

VISIBLY REJUVENATE YOUR SKIN WITH LA CRÈME
1. Scoop out a small amount of L'Or de Vie La Crème with the spatula and warm it between your hands to activate its texture.
2. Using light pressure, apply the product to the cheeks, forehead, chin and neck.
3. Then smooth the skin of the face outward and the neck from top to bottom.
4. Continue with the massage inspired by Dior Spa expertise: use your phalanges to redefine the outline of the face, then move on to sculpt the cheekbones and forehead.
5. Finish by using the thumb and forefinger to firm facial contours with gentle upward pressure.

THE EXCEPTIONAL L’OR DE VIE RITUAL
1. Apply L’Or de Vie La Lotion to visibly illuminate, soften and smooth the skin, while preparing it for the skincare ritual.
2. L’Or de Vie Le Sérum then restructures skin, giving it a firmer appearance.
3. Continue the ritual by visibly rejuvenating your skin with L'Or de Vie La Crème (for normal to combination skin) or L'Or de Vie La Crème Riche (for dry to very dry skin).
4. As a final step, L’Or de Vie La Crème Contour Yeux et Lèvres targets the delicate area around the eyes and lips to visibly redefine, smooth and illuminate.

SUPPORT THE APPEARANCE OF REJUVENATION WITH LES APPLICATEURS DE LONGÉVITÉ: use the two white jade massage applicators to complement the benefits of L'Or de Vie La Crème.

IMMEDIATELY after the massage ritual with applicator, a dermatologist can measure that the face is visibly reshaped, and its contours are more defined:
With the applicators, skin is twice as lifted and its contours twice as reshaped.¹

AFTER 4 WEEKS, women notice that their skin is restructured and looks visibly younger:
The jawline is 7 times more defined.²
Skin is 6 times plumper.²
The cheekbones are twice as lifted.²
Skin on the neck is 30% smoother, and skin on the face is 40% smoother.²

¹ Clinical assessment by a dermatologist of 30 women to evaluate the progress of the combined performance of La Crème and Les Applicateurs de Longévité. Comparison between the immediate effect of La Crème and the immediate effect of La Crème with Les Applicateurs de Longévité.
² Self-rating completed by 30 women on the combination of La Crème with Les Applicateurs de Longévité. Comparison between the immediate effect and the effect after one month.

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