L'Or de Vie La Crème Riche

The epitome of the L'Or de Vie visible rejuvenation protocol, La Crème Riche is a cosmetic masterpiece. It took over 800 hours of formulation¹ and more than 100 trials¹ to create this exceptional cream.² Inspired by the exceptional powers of longevity of the Yquem Golden Grape, L’Or de Vie La Crème Riche is highly concentrated in Golden Drop Life Technology. The powerful complex supports the skin longevity system at its source.³

Its unique² velvety formula melts into the skin, providing exceptional comfort and radiance. From the first application, skin is plumped, then little by little, skin texture is refined and wrinkles are visibly filled in, seeming to fade away. The contours appear redefined, for a lastingly younger-looking face.

Suitable for dry to very dry skin, L'Or de Vie La Crème Riche is also available in a texture that meets the needs of normal to combination skin.

¹ Including the formulation of La Crème 2024 and 2021.
² At Dior.
³ In vitro test on ingredient.

A true feat of skincare, L'Or de Vie La Crème Riche is infused with the power of Golden Drop Life Technology, which supports the skin longevity system at its source¹ by boosting major longevity factors. Skin is visibly restructured, its shape appears restored and facial contours seem to be redefined. Skin becomes smoother and more supple, with a more refined texture. The skin’s radiance is revealed instantly and lastingly for a visibly younger-looking face for 99% of women.²

¹ In vitro test on ingredients.
² Self-assessment by 104 women, after 1 month.

Thanks to an exceptionally1 balanced waxy and velvety texture, the formula melts immediately upon contact with the skin to deliver a unique feeling of softness and comfort.¹

Created through an expert formulation process, its transformative texture leaves skin with a radiant, hydrated finish. The immediate visible transformation intensifies over time. Imbued with the L’Or de Vie olfactory signature created by a master perfumer, its delicate notes of white lily awaken the senses for an immediate soothing sensation.

¹ At Dior.

GOLDEN DROP LIFE TECHNOLOGY

Based on the largest genomic study conducted to date,¹ Dior science is spotlighting the ultimate keeper of skin longevity: the Protein of Life.² Overexpressed in the species that live the longest,³ this protein lies at the heart of the skin longevity system.

Dior science has discovered that, with age, the Protein of Life declines by 40%,⁴ and that the activity of NAD+³ and sirtuins is also weakened, so the entire skin longevity system is disrupted. On the surface, the clinical signs of aging accelerate and visibly take hold.

Dior science has created Golden Drop Life Technology to reactivate these factors at the source and help visibly reverse the signs of aging. This complex of active ingredients is formulated with regenerating Golden Ferment extract and antioxidant Golden Sap extract, which is naturally concentrated in the Protein of Life.

Thanks to a system that vectorizes this longevity complex at the heart of the skin, 3 times more active ingredients⁵ penetrate the skin.

The 3 essential factors at the source of the skin's longevity system are reactivated:
+30% NAD+⁶
+20% sirtuins 1, 2, 6 & 7⁷
+150% Protein of Life⁷

¹ At LVMH Research.
² Protein of Life = Superoxide Dismutase.
³ Based on the literature.
⁴ In vitro test.
⁵ In vitro penetration test on a marker molecule.
⁶ NAD+ = Nicotinamide Adenine Dinucleotide. Sap extract action on enzyme synthesis.
⁷ In vitro test on ingredients: sirtuins and Protein of Life on Golden Drop Life Technology.

FROM THE FIRST APPLICATION, skin is intensely nourished and instantly more luminous.
+90% hydration in 6 hours¹
+31% radiance²

AFTER ONE WEEK, skin texture is refined and skin is smoother and visibly transformed:
100% of women report smoother skin.³
99% of women report their skin is visibly transformed.³
99% of women report more elastic skin.³

AFTER 4 WEEKS, women report that their skin is 5 times more regenerated.⁴ Skin is visibly restructured and its contours are restored. Skin seems rejuvenated and more resistant to future stressors.
Women report that:
Skin is plumped: +87%⁴
Skin is radiant: +82%⁴
Skin appears younger: +88%⁴
Skin is 6 times firmer⁴

¹ Instrumental test on 30 women.
² Clinical evaluation of 30 women by a dermatologist assessing the product's performance. Results observed immediately after use.
³ Self-assessment by 104 women after one week.
⁴ Self-rating by 30 women, after one month of product use. Comparison between the effect after the first application and after one month.

VISIBLY REJUVENATE YOUR SKIN WITH LA CRÈME RICHE
1. Scoop out a small amount of L'Or de Vie La Crème Riche with the spatula and warm it between your hands to activate its texture.
2. Using light pressure, apply the product to the cheeks, forehead, chin and neck.
3. Then smooth the skin of the face outward and the neck from top to bottom.
4. Continue with the massage inspired by Dior Spa expertise: use your phalanges to redefine the outline of the face, then move on to sculpt the cheekbones and forehead.
5. Finish by using the thumb and forefinger to firm facial contours with gentle upward pressure.

THE EXCEPTIONAL L’OR DE VIE RITUAL
1. Apply L’Or de Vie La Lotion to visibly illuminate, soften and smooth the skin, while preparing it for the skincare ritual.
2. L’Or de Vie Le Sérum then restructures skin, giving it a firmer appearance.
3. Continue the ritual by visibly rejuvenating your skin with L'Or de Vie La Crème (for normal to combination skin) or L'Or de Vie La Crème Riche (for dry to very dry skin).
4. As a final step, L’Or de Vie La Crème Contour Yeux et Lèvres targets the delicate area around the eyes and lips to visibly redefine, smooth and illuminate.

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