Inside the Dream
To unravel the mystery surrounding the creation of a fragrance, director Matthieu Menu and his team opened the doors to the House of Dior. For one year, they followed Francis Kurkdjian, Perfume Creative Director, as he faced one of his biggest challenges: reinventing the legendary J’adore. From the inspiration to the launch, experience this unique sensorial journey through the secret world of these passionate artisans.
A Story of Passion
From Paris to Los Angeles, by way of the Château de La Colle Noire and the flower gardens of Grasse and India, Inside the Dream paints a multifaceted portrait in which stars and creators, deciders and expert craftsmen cross paths. In this never-before-seen visual tale, the grand fragrance J’adore is reborn through a series of stunning, poetic images, woven with questions and revelations, suspense and sensations, sudden and intense displays of emotion.
Matthieu Menu
"After exploring the world of High Jewelry, we were intrigued by the creation of a fragrance. Like most people, I didn't know how a fragrance was born, nor what the stages of its creation were, the beginning, the development and the culmination of its story. In short, a total mystery to unravel, coupled with an exciting challenge for a filmmaker: embodying in images a scent that is, by definition, invisible."
