Rouge Premier

The legendary House of Dior savoir-faire gives rise to a new Art of Makeup with the creation of a haute couture Dior makeup ritual featuring Rouge Premier lipstick and its luxe accessories.

An Extremely Precious Case

Dior joined forces with the artisanal ceramic workshop Bernardaud to create an exquisite case of ceramic and metal. This 18k gold-dipped case is adorned with the iconic Dior Toile de Jouy motif.

An Exceptional Formula

Infused with red hibiscus extract and 24k gold, the formula delivers revitalizing lip care with a luminous matte finish.

A Range of 12 Timeless Shades Created by Peter Philips

The bold shades with a luminous matte finish are inspired by the haute couture heritage of Dior and compose a wardrobe of lip makeup essentials.

An Exceptional Beauty Ritual

To create a genuine haute couture lip makeup ritual, Dior has developed a range of beauty accessories crafted in ceramic.

Rouge Premier