The Lady 95.22 bag campaign

Brigitte Lacombe's shots for the Lady 95.22 campaign are an invitation to explore the multiple expressions of femininity. Powerful and bewitching, Bebe Vio embodies this vision, sporting the emblematic white leather creation on which the graphic lines of cannage flourish. A celebration of elegance reinvented through the prism of singularity and self-affirmation.

Bewitching, spontaneous, imbued with a powerful uniqueness, the shots taken by Brigitte Lacombe for the Lady 95.22 bag campaign highlight the many facets of femininity. Laetitia Casta embodies this vision, sporting the emblematic black leather creation, on which the graphic lines of cannage flourish. An exceptional encounter offering a reinvented perspective of the multiple expressions of elegance. 

Choreographer Sharon Eyal – who has forged captivating artistic dialogues with Maria Grazia Chiuri through her Dior shows – embodies a plural femininity, both sensitive and powerful, for the Lady 95.22 campaign. An encounter glowing with poetic grace, where the dancer sports this exceptional bag in a medium format. A mesmerizing ballet celebrating an essential new accessory.

For the Lady 95.22 campaign, the House’s fashion and beauty global ambassador JISOO reveals herself to photographer Brigitte Lacombe in a series of spontaneous, intimate shots spotlighting this exceptional accessory. An expression of the contemporary essence of Dior, a guarantee of a look at once free and assertive.

More enchanting than ever, actress Jennifer Lawrence gracefully sports the Lady 95.22 – in a latte version with delicate ruthenium-tinted finishing touches — revealing her own interpretation of elegance in a series of sleek images. The ultra-contemporary silhouette of this iconic bag and object of desire creates a fashion statement expressing the essence of Dior style.

Reinterpreting the iconic Lady Dior silhouette, the Lady 95.22 reveals its singular aura at the heart of an exclusive campaign celebrating a plural femininity, both sensitive and powerful. This vision is embodied by Somali boxer Ramla Ali, the new ambassador of the enchanting odyssey, whose natural spontaneity shines in Brigitte Lacombe’s portraits.

The new emblem of multifaceted femininity, the iconic Lady 95.22 bag is unveiled in a series of photographs spotlighting exceptional women, united by their boldness, spontaneity and independent spirit. Today, it is the turn of the singer Celeste to adopt this timeless accessory and reveal her own interpretation of elegance through visually striking, powerful black and white portraits.

Magnetic, the Chinese actress gracefully sports the Lady 95.22, revealing her own interpretation of elegance in a series of minimalist images, signed Brigitte Lacombe. The ultra-contemporary silhouette of this iconic accessory makes a striking fashion statement, expressing the essence of Dior through a resolutely forward-looking prism.

Distinguished by its subtly curved architectural silhouette, the Lady 95.22 masterfully revisits the iconic Lady Dior as a tribute to the connections between past and present, heritage and innovation. For the new chapter of this trail-blazing campaign, Camille Cottin brandishes the exceptional accessory and reveals her own interpretation of elegance in a series of striking images charged with a powerful singularity.

For the Lady 95.22 campaign, Rachele Regini, Dior’s cultural advisor, reveals herself, natural and spontaneous before the lens of photographer Brigitte Lacombe, in a series of shots brimming with emotion. A celebration of the various expressions of elegance that weave connections between the heritage and creative future of Dior.

Revealed at the Dior autumn-winter 2022-2023 ready-to-wear show, the Lady 95.22 echoes, through its name, the year 1995, when the Lady Dior was created, and 2022, for its unprecedented launch. The actress Jiang Shuying chose to sport the large format of this iconic black leather accessory. A symbol of Dior style, expressing the House's constantly renewed inventiveness, where heritage and reinterpretation(s) meet.

More enchanting than ever, actress Anya Taylor-Joy adopts the small, black leather version of the Lady 95.22. The iconic macrocannage pairs up with the new irresistibly graphic maxicannage in this essential accessory, further enhancing its architectural shape. Resplendent, Dior's fashion and beauty ambassador radiates the creative passion of the House. 

Embodying a plural femininity, at once sensitive and powerful, actress Rosamund Pike chose the Lady 95.22, reflecting the essence of Dior style. Crafted using the exceptional savoir-faire of Dior’s ateliers, this unique creation – revealed, here, in the small black leather format – completes her silhouette with a touch of audacity.

Driven by a deep spirit of independence, dear to Maria Grazia Chiuri, tennis player Emma Raducanu adopts the Lady 95.22, in the latte version. A symbol of the House's heritage, this object of desire is adorned with ruthenium color "Dior" charms, evoking the lucky charms of the founding-couturier. A celebration of the essence of Dior style.

Chinese actress Dilraba Dilmurat – Dior ambassador in China – carries the iconic Lady 95.22 bag. Sublimated by a refined ruthenium finish, this remarkable accessory, which is presented in a medium format, holds her precious gri-gris. An ode to the force of fashion as a perpetual source of inspiration and self-affirmation.

The dazzling film director and producer Beatrice Borromeo celebrates the timeless allure of the Lady 95.22 on which the cannage lines flourish. Subtle resonances are woven, like a tribute to the special ties uniting Dior and this extraordinary ambassador.