DIOR SKINCARE, 50 YEARS OF FLORAL SCIENCE TO ENHANCE SKIN'S BEAUTY

For 50 years, Dior skincare has captured the endless power of flowers, so dear to Christian Dior, to enhance women's beauty keeping skin smooth and also respecting nature.

DIOR SKINCARE WAS BORN FROM A PASSION FOR FLOWERS

Heirs to this tradition, Dior botanists and scientists seek out the extraordinary cosmetic powers of these incredibly fascinating plants: after 450 million years of natural selection, flowering plants are the most evolved of the plant kingdom and represent an infinite source of resilience and regeneration. In 1967, these scientists created the first Dior skincare products made from flowers.

TODAY, NATURAL FORMULAS AT THE HEART OF DIOR SKINCARE

Working closely with locals, Dior ethnobotanists identify flowers all over the world with exceptional cosmetic potential. They allow Dior skincare to be infused with exceptional floral active ingredients, to enhance women's skin beauty.

DIOR CULTIVATES ITS OWN FLOWERS AT THE HEART OF 7 DIOR GARDENS

OPILIA FROM BURKINA FASO
THE ROSE FROM GRANVILLE
HIBISCUS FROM BURKINA FASO
LONGOZA FROM MADAGASCAR
THE YQUEM VINE
EDERWEISS FROM VALAIS
MALLOW FROM ANJOU
Dior cultivates its own flowers in 7 Dior Gardens all over the world, following the principles of organic or sustainable agriculture. At Dior, there are no off-ground growing practices, no greenhouses: only a philosophy of cultivation guided by the plant's natural cycle and overseen by an ethical commitment. Each flower in a Dior Garden is cultivated with the greatest care in its local region, where man's expertise helps reveal the expression of its full potential. Each step is designed and determined using true botanical expertise in order to obtain a plant substance of exceptionally high quality.

DIOR CREATES ITS OWN EXTRACTION METHODS TO GLEAN THE VERY BEST OF FLOWERS

High-tech extraction processes to create exclusive* and active ingredients, respectful to the botanical substance and skin. *At Dior

DIOR PROVES AND MEASURE THE EFFECTIVENESS OF THE ACTIVE INGREDIENTS

Extracted from flower's heart for the action on specif biological targets , Dior floral active ingredients are pure extracts perfectly dosed in actives. Effectiveness at skin's heart is measured and proven. * In vitro.

DIOR PIONEER SCIENCE IS BASED ON INTENSE SKIN KNOWLEDGE

For 50 years, Dior scientists have been studying skin structures in 4 research centers in France and Asia

SKIN AND NATURE RESPECT ARE PART OF THE DIOR SKINCARE PHILOSOPHY

Dior favors the inclusion of eco-friendly actions, development and production in all steps of the creation process for its skincare products.