Autumn-Winter 2024-2025 Women's Campaign
1967. Birth of the first Miss Dior ready-to-wear collection designed by Marc Bohan and Philippe Guibourgé; a fabulous (r)evolution. An odyssey between two symbolic periods, the Dior autumn-winter 2024-2025 ready-to-wear show pays tribute to that emblematic wardrobe and transposes it to the desires of today's women. The captivating images shot by artist Sarah Jones showcase the looks dreamed up by Maria Grazia Chiuri, reflecting the idea of this metamorphosis.
© Alice Schillaci
At the convergence of past, present and future, day and night, the pictures suggest a timeless moment, a prodigious field of possibilities. Fusing couture spirit and functionality, the models compose an ode to the inventive effervescence of the sixties.
The leopard skin motif unfurls in a micro-all-over version, and the “Miss Dior” logo – now a code in itself – is notably featured on the season's new bag bearing the same name, as well as on elegant patent pumps. A signature-statement, it is also printed like graffiti on trench coats, jackets and skirts.
Between celebrations and reinterpretations, the lines of Graphic Cannage are intertwined in an irresistible interplay of textures and perspectives on a selection of exceptional accessories, such as the iconic Lady Dior and the Dior Groove. Felt hats reveal retro touches, while the must-have VeryDior M1I can be worn both as sunglasses and as a headband. An assertive, powerful allure, an eternal “pop couture”.
© Sarah Jones