Chiffre Rouge
Chiffre Rouge
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Twenty years after its creation, the iconic Chiffre Rouge collection is reinvented with new models that revisit its historic codes, combining sporty allure and couture elegance.
The power of asymmetry
At the convergence of tradition and metamorphosis, Chiffre Rouge asserts its singularity through the architectural asymmetry of its two-part case, reinforced by the crown positioned at four o'clock.
Irresistibly Dior
Dior symbols sublimate the strong identity of Chiffre Rouge: while the cannage is featured on the dial and on the oscillating weight at the back of the watch, the number 8 – Monsieur Dior's lucky charm – is given pride of place, dressed in red, on the date disc.
Swiss excellence at the heart of the collection
A tribute to excellence, the Chiffre Rouge watch is equipped with automatic motion manufactured in Switzerland, decorated with the lines of cannage, which are revealed on the back thanks to a sapphire crystal. Chiffre Rouge Chronograph models are fitted with the emblematic Zenith El Primero movement.
Innovative, technical straps
Highlighting the refinement of textured cannage, Chiffre Rouge straps are distinguished by their interchangeability, inviting you to dare every combination of mixing-and-matching.
