L'Or de Vie La Crème Riche

Dior reinvents its skincare masterpiece, L’Or de Vie La Crème Riche, in a formula composed of 92%* natural-origin ingredients. La Crème Riche was born from Château d’Yquem, a vineyard unlike any other in the world, whose vines are bestowed with exceptional longevity. It transmits this gift of longevity to the skin, which becomes visibly younger and more beautiful.

Now twice** as concentrated in Yquem sap, it is also rich in Yquem minerals and wax that help reinforce the skin’s protective barrier, hydrating all skin types, even the driest.

Sap extract, which is able to target the oxidized elements,*** contributes to the rich creme’s antioxidant activity for prolonged longevity: skin is more resilient to environmental stressors and signs of aging appear corrected. The skin's firmness, elasticity and radiance seem restored. Skin is visibly stronger and more resilient.

In keeping with the House of Dior's eco-design initiative and to help improve your environmental footprint,**** the L’Or de Vie La Crème Riche jar is refillable. Its box is made of responsibly-sourced cardboard.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 8% contribute to the formula’s performance, sensory appeal and stability.
** Vs. the previous L'Or de Vie La Crème Riche formula.
*** In vitro test on ingredient.
**** From the 1st refill.

A formula composed of 92%* natural-origin ingredients that includes Yquem wax to help strengthen the skin’s hydrolipidic barrier, Yquem sap with its extraordinary power of longevity, and 4 Yquem minerals to help maintain continuous skin hydration.

La Crème Riche is a comfortable, generous, intensely nourishing balm that envelops the skin in an imperceptible protective veil for a velvety feel with no greasy effect. It delivers comforting hydration to dry skin. Skin seems protected.

* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 8% contribute to the formula’s performance, sensory appeal and stability.

For the past 30 years, Dior science has studied the vine’s enormous cosmetic potential. A true botanical enigma, Yquem sap is an exceptional antioxidant with unequaled power.* Rich in 10 powerful polyphenols, its antioxidant power is superior to that of vitamin C.** It limits the activity of an essential messenger of aging and targets more than 200 factors of skin longevity.**

Dior science transcends this power of longevity and creates Golden Drop Longevity Technology, which can divide the activity of a marker of cutaneous senescence by 2.** The mechanisms of youth seem to be revived, opening the way to visible youthfulness. Protected from aging, skin can fully devote itself to the functions essential to its youth. It benefits from triple age-defying action: protection, strengthening and correction of visible signs of aging.

* At Dior.
** In vitro test on ingredient.

Day after day, deeply replenished from the new L’Or de Vie La Crème Riche cream, the skin seems stronger and is more resilient to signs of aging. As if protected and strengthened, it appears to rebuild itself and discovers a new source of youthfulness. The face seems to rediscover its firmness, elasticity and radiance; the skin appears younger, for longer.

1. Apply L’Or de Vie La Lotion to the entire face using the fingers.
2. Take a drop of Le Sérum and massage onto the face using broad, sweeping movements.
3. Repeat this technique with La Crème Riche, extending down to the neck: join the hands at the chin, then gently glide down and massage the neck and décolleté.