Rouge Dior

Rouge Dior, the Dior makeup icon, reveals a wide range of shades with 3 unique¹ finishes. The longwear lipstick offers 24 hours of comfort² thanks to its formula infused with hydrating floral lip care and a texture that leaves lips feeling soft. The lipstick is housed in an elegant case with a contemporary design.

The Rouge Dior lipstick is available in 3 couture finishes:
- NEW The veil finish offers a veil of matte color with a blurring and smoothing effect. Its intensity is buildable: the first swipe gives a light veil of color, intensifying after each application for a deeper result.
- The velvet finish reveals an intense and luminous matte finish with a malleable sensorial quality. Its film has a barely-there feel that leaves lips visibly plumped and smoothed for 8 hours.³
- The satin finish enhances lips with a high-coverage, luminous and shapely finish. Its creamy texture plumps lips for 12 hours.³

A true couture accessory with the signature Dior style, the Rouge Dior lipstick case features the iconic Dior cannage pattern and a silver-colored CD band. Its magnetic lid clips on and off as desired, in one addictively simple step.

¹ At Dior.
² Self-rating by at least 31 subjects.
³ Instrumental test on at least 31 subjects.

Rouge Dior boasts a clean¹ formula infused with two times more floral lip care² for intense comfort. It ensures 12 hours of true color³ for an even, longwearing result with perfect coverage.

Lips appear plump and smooth, embellished with a soft, matte effect for the velvet finish, a bright, creamy effect for the satin finish and a blurring and smoothing matte effect for the veil finish.

¹ For more information, visit the Dior page “Our Commitments.”
² Vs. the previous formula.
³ Instrumental test on 31 subjects.

Peony is the iconic ingredient of Rouge Dior formulas. Its extract contributes to a dual action: hydrating lips and improving skin quality. Lips are radiant and the Rouge Dior shades are enhanced.

The action of the peony flower extract is complemented by pomegranate flower extract, which brings suppleness and softness to lips. Lips are softer and plump-looking, fine lines and grooves appear smoothed.

Shea butter complements the floral extracts’ protective action and offers intense comfort and nourishment. Lips are smooth, guaranteeing an even application of the lipstick.

A limitless range of possibilities. From bold to delicate hues as well as daring shades, each color was meticulously imagined by Peter Philips, Creative and Image Director for Dior Makeup.

- 999 satin and velvet: the must-have Dior red that derives its triple 9 from the first two lipsticks launched by Christian Dior, the 9 and 99. This shade makes all women's lips more beautiful thanks to its perfect color balance: a warm red heightened with a hint of blue. 999 is the color of an elegant, confident Dior woman. A determined woman who is true to herself and her convictions.

- 720 Icone satin, velvet and veil: the rosewood that pays homage to Christian Dior's favorite color. Intimately tied to the House's first icons, 720 Icone is also the color interpretation of a vibrant and fulfilled femininity. The color of a courageous and optimistic woman who is joyfully open to all the beauty in the world.

- 100 Nude Look satin and velvet: the perfect contemporary nude that combines a soft beige with a dash of pink. The celebration of an elegant and natural femininity, without artifice. To be more beautiful than ever while remaining oneself, but fully confident with a touch of 100 Nude Look.

- 777 Fahrenheit velvet: the flamboyant Dior orangey-red that takes its 7 and 77 from the founding shades of the Rouge Dior collection. Vibrant and fiery, its color incarnates a passionate, enterprising and daring Dior woman. For women who want to rewrite the rules, who dare to be different and celebrate it.

- 688 Voile de Rose veil: the embodiment of couture sophistication, this delicate taupe-toned pink pairs the softness of a veil with a rosewood shade. This shade is the color of a woman both gracious and elegant, who embraces her femininity with pride and romanticism.

1. Apply the Rouge Dior balm as a hydrating base. Use a tissue to remove any excess product before applying makeup to the lips.
2. Line the lips with Rouge Dior Contour.
3. For an even and sophisticated makeup result, apply Rouge Dior from the center of the lips outwards.