La Mousse OFF/ON Foaming Cleanser
description
Dior has created OFF/ON Foaming Cleanser, the foaming cleanser composed of 90%* natural-origin ingredients to give your skin OFF/ON cleansing:
- OFF = eliminates impurities, urban particles, makeup residue and excess sebum. Clinically proven effectiveness: the foaming cleanser eliminates 99% of particles, including the finest,** and reduces the effects of pollution on skin lipids by 20%.***
- ON = soothes feelings of discomfort, preserves the skin’s hydration and barrier function. The Foaming Cleanser enables you to cut the harmful effects of pollution on a skin barrier marker in half.***
Infused with purifying water lily**** from the new Dior garden and soothing cornflower floral water,**** OFF/ON Foaming Cleanser offers more than just cleansing: this facial cleanser combines the smoothness of a cream with the effectiveness of a foaming cleanser to reveal the skin’s purity while providing skincare action that respects the skin.
Airy and delicate, OFF/ON Foaming Cleanser frees the skin of makeup residue, UV filters and pollution to switch to skin that appears incredibly pure.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 10% of ingredients contribute to the formula’s performance, sensory appeal and stability.
** In vivo instrumental test on 21 women on 1-µm particles.
*** Ex vivo test on skin explant.
**** In vitro tests on ingredients.
Texture
Its formula, composed of 90%* natural-origin ingredients, contains a double soap that targets a wide range of impurities. Its creamy and dense texture transforms into an airy and rich foam upon contact with the skin. After rinsing, the skin appears perfectly cleansed, pure and comfortable.
In the morning, apply OFF/ON Foaming Cleanser directly to the skin. At night, carry out a double cleansing by using OFF/ON Foaming Cleanser after your makeup remover.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 10% of ingredients contribute to the formula’s performance, sensory appeal and stability.
Key Ingredient
The purifying water lily infused in the OFF/ON Foaming Cleanser formula is a functional ingredient known for its ability to purify its environment. The key to this purifying property is the chelation phenomenon, which involves trapping and retaining impurities such as heavy metals so that they do not spread in water. Infused in OFF/ON Foaming Cleanser, purifying water lily helps purify* the skin.
The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875.
In 1889, Joseph Bory Latour-Marliac went to Paris for the World’s Fair, which Claude Monet also attended. The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier.
Located in Temple-sur-Lot, where the French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water lilies. To refine the harvesting process and further increase their positive impact on local biodiversity, the House of Dior and the Latour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant picked for Dior is cut in two so as to keep a division whose shoot is immediately replanted. A philosophy shared by all Dior gardens, so that nature remains an inexhaustible source of inspiration and creation.
The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested in a way that allows the plant to recover.
* Ex vivo test on skin explant.
Test Results
- OFF: -99%* of pollution particles, even the finest. It reduces the effects of pollution on skin lipids by 20%.**
- ON: The Foaming Cleanser enables you to cut the harmful effects of pollution on a skin barrier marker by half.** The skin barrier is preserved at 1 hour,*** skin hydration is preserved at 6 hours,**** skin pH is preserved at 1 hour.****
* Instrumental test on 21 women on 1-µm particles.
** Ex vivo test on skin explant.
*** Instrumental test on 11 women.
**** Instrumental test on 10 volunteers.
OFF/ON effectiveness observed by women:*
OFF: The skin seems purer, the appearance of pores seems reduced and the skin looks clearer.*
ON: Skin texture appears finer and the skin appears more radiant. The skin looks healthier.*
* Self-assessment by 33 women over 1 month.
Application Tips
2. Apply OFF/ON Foaming Cleanser to the face using circular motions.
3. Rinse thoroughly with water, then dry your skin with a clean towel.
Do not store at extreme temperatures.
THE ENGRAVING STUDIO: A UNIQUE AND PRECIOUS EXPERIENCE.
Parfums Christian Dior invites you to personalise its creations, giving you a unique and precious experience. This special service is available all year round on the Dior Online Boutique.
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Switch to Cleansing with Skincare Action
With OFF/ON Foaming Cleanser, Dior reinvents the codes of makeup removal and cleansing by going above and beyond, to a true skincare step.
“One piece of advice I always give models, especially during Fashion Week when they have no control over the products applied to their faces, is that they can decide how they remove their makeup. With this in mind, I am proud to introduce OFF/ON Foaming Cleanser.”
Peter Philips, Creative and Image Director for Dior Makeup
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